Episode 2

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Published on:

17th Feb 2025

The Prices Bullet

Got 10 minutes? That’s all it takes to sharpen your practice! In this episode of the Bissett Bullet podcast, Martin Bissett delivers two actionable insights to help you grow your firm without the overwhelm.

Do you struggle with pricing your services confidently? In this episode of the Bissett Bullet podcast, I reveal the only three prices you’ll ever need to set, negotiate, and protect your value—without caving to client pressure.

Part 1: The Three Essential Prices – Learn how to establish: Your Ideal Price, Your Cost Price and your Walk Away price

Part 2: The Real-World Pricing Breakthrough – Hear how one accounting firm transformed a £5,000 proposal into a £120,000 deal simply by sticking to their pricing strategy and shifting their negotiation focus to terms instead of price.


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Ready to grow your firm with practical, no-nonsense advice? The Bissett Bullet podcast gives you bite-sized insights you can implement today.

Visit www.bissettbullets.com for more resources.

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4impactdata is an AI-powered platform that helps firms move beyond historical reporting by delivering clear, actionable next steps for your advisory team so that you can provide more value to clients without the guesswork of dashboards. To book a conversation or demo, or to join the 10X Advisory Cohort with resources from Martin, along with 10% off your first year’s subscription, visit 4impactdata.com

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ProNation is a global community for accountants and bookkeepers that gives you peer-to-peer support, expert guidance, and proven strategies to run a more profitable, efficient, and impactful firm. Led by Will Farnell, Lucy Cohen, and Martin Bissett, it helps practices of all sizes grow with confidence and better serve their clients.

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In association with CPA Trendlines

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About the Podcast

Bissett Bullet
Proven Wisdom for the Accounting Professional
Got 10 minutes? That’s all it takes to sharpen your practice. Bissett Bullet delivers fast, actionable insights to help you grow your firm—without the overwhelm. Hosted by Martin Bissett, this podcast is the latest evolution of the Bullet series: a book, a newsletter, a digital subscription, and webinars. In each episode, you’ll get two powerful takeaways you can implement today. No fluff, no wasted time— just results.

About your host

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Martin Bissett

Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide.

Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, he has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises both accounting practitioners and FinTech companies alike, at board level.